Areas of expertise
Research by the Allensbach Institute covers the entire spectrum of survey research, i.e.:
- Media analyses and readership research
- Market research
- Social research and current political opinion research
- Surveys for legal evidence
The Institut für Demoskopie Allensbach offers you one-stop research. As a full service institute, we offer a complete range of services, from consulting with you on the study design and subject matter, to developing an effective questionnaire, drawing the sample, having the interviews completed by our trained network of interviewers, compiling in-depth analyses and commenting on the findings, preparing professional publications and presenting the findings to the public.
Studies by the Allensbach Institute are based on representative surveys of the total population and surveys conducted among specific target groups, for example –
- Specific segments of the population and groups of customers, such as jobholders, parents with young children, high earners, persons who use certain products, services and media
- Occupational groups, e.g. politicians, journalists, physicians, craftsmen, farmers
- Executives at small, mid-sized or large companies (in various business sectors and positions)
- Customers of companies such as banks and insurance companies
- Company employees
- (Potential) readers of newspapers and magazines
Thanks to the Allensbach Media Market Analysis (AWA), an annual study based on about 20,000 face-to-face interviews which ascertains data on more than 2,000 different markets and submarkets, the Allensbach Institute has access to a broadly based collection of data for both Germany as a whole and for specific markets – data that can be used as the basis for further investigations. The AWA includes information on a wide variety of areas, such as sports and leisure time, vacation and travel, financial investments and insurance, home and living, computers, the Internet and telecommunications, motor vehicles, fashion, health, household, along with food, drink and smoking.
