Social research and current political opinion research
Social research by the Allensbach Institute focuses on investigating and tracking fundamental societal trends, such as value change, the population's openness to innovation, along with people's attitudes regarding various aspects of life, e.g. the family, nutrition, health, the legal system, etc. In addition to analyzing long-term trends, for which the Institute can refer to a unique collection of data dating back, in part, to its establishment in 1947, the Allensbach Institute also regularly conducts surveys on current political topics. The results of these surveys are published, for example, in monthly articles in the Frankfurter Allgemeine Zeitung (FAZ), one of Germany's leading high-quality national newspapers. The FAZ articles also include the findings on the strength of the political parties, as ascertained via the Allensbach Institute's "Sunday question" ("If the next federal election were held this Sunday, which party would you vote for?"). Since the 1950s, the Allensbach Institute has conducted surveys for the German Federal Press and Information Office, in addition to completing investigations on various aspects of social policy on behalf of various federal and state ministries and municipal governments.
