Study concept
The present volume contains the English edition of the "Code Plan by Topics," which lists all of the markets and target groups ascertained in the study. The "Code Plan by Topics" arranges all criteria into 12 different thematic areas and product categories, allowing users to locate individual areas quickly.
The German version of the ACTA report contains several sections that are not included in the English edition: the "Questionnaire Code Plan" (pp. 141-184), which provides the German question wordings, along with information on the media and advertising media contained in the ACTA, and a separate section on "Target Group Models and Market Segmentations" (pp. 185-200), which documents the specific criteria used to define the special target groups which users will find throughout the code plan.
